Christopher Mercer is the Chief Marketing Officer of Trader Corporation (autoTRADER.ca) where he leads consumer and business marketing. Prior, Christopher headed a number of strategic business initiatives at Rogers Communications. He managed a team of over 500 professionals responsible for cable and wireless sales and service. Christopher also ran Brand Management for Rogers's diverse media portfolio across Television, Radio, Publishing, Sports, and The Shopping Channel.
Prior to joining Rogers in 2014, he was Vice President of Marketing & Strategic Initiatives at MTS Allstream where he led the product development and launch of innovative integrated fixed/wireless solutions. Christopher started his career in marketing at Cadbury.
Mr. Mercer holds a Masters in Business Administration (MBA) from the Harvard Business School and a Bachelor of Commerce from the University of Ottawa.
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