Rob has been in the marketing communications field for 34 years. He is the founder, CEO and chief product architect of College Interactive. The Ci mobile app is an empowerment tool for students on their college readiness, search and selection process, providing access to higher educational opportunities and a direct connection and pathway for college admissions offices to transform the way they recruit, engage and enroll students. College Interactive was born out of his family’s third generation, commercial printing company that serviced the higher education space in the Greater Boston area. Over 10 years ago he identified a trend in the decline and ineffectiveness of printed communications for admissions marketing, and the advances in mobile technology, and formed College Interactive to develop a better way for students and colleges to 'find' each other. Even today, 10 years later, colleges continue to rely upon traditional marketing channels such as print, web, email and phone to reach today's tech savvy and educated student prospects and their parents. College Interactive is transforming college access for students, and student recruitment for colleges with it’s 100% mobile based platform. With the recent launch of a product for high school counselors, Ci closes the loop between their students and the colleges they want to attend and communicate more effectively through the one and only channel we all use today- MOBILE.
Rob holds a B.S. Degree in Finance and Investments from Babson College.
Find out more about College Interactive.
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